When it comes to baking, most would agree that carefully following a recipe is important. As an example, if you are making a cake from scratch, adding the correct amounts of eggs, flour, sugar, and other ingredients is important for the overall quality of the cake. Any deviation from the recipe without adjusting the ingredients for the overall quality of the cake can be disastrous. For instance, if you don't use self-raising flour or if you forget to add baking powder, your cake won't rise. Or, if you add too much flour, the wet ingredients will absorb the flour, resulting in a dry, crumbly cake.
If you are at successful fixing these problems or avoiding them altogether as you follow the recipe, adding frosting and decorations offers you the opportunity to show your creativity and create a polished presentation of the cake. Who doesn't feel proud to show off a successful foray into baking?
Using the metaphor of making a cake, I apply the same approach when it comes to writing for my clients. In my radio interview with Terri Levine, Radio Host of Heartrepreneur Radio, I share a few insights about how I create copy for your business that takes the cake!
Visit my services page to learn how I help women entrepreneurs show their creativity by bringing out their unique voices today!
In the fashion design industry, Kate epitomized branding excellence. She designed one of her most beloved products-her handbags-to be fun, functional, and fashionably affordable for millions of women. As a woman entrepreneur, Kate catapulted her brand onto a global retail platform which included the sale of her handbags in stores such as Macy’s, Saks Fifth Avenue, Lord & Taylor, and Neiman Marcus. Millions of loyal fans are proudly showing their love of her handbags to honor her legacy. I extend my condolences to her family and friend for their loss.
While many questions are emerging about Kate’s personal life and mental health before her death, my aim here is not to dismiss the seriousness of these questions nor get lost in them. Instead, I want to pay tribute to Kate’s legacy as a woman entrepreneur, share a few ways in which I believe she instilled love into her branding, and offer some questions that we, as women entrepreneurs, can ponder for our own businesses.
For me, the lesson here is, "I must learn my clients’ needs as well as help create an experience that can be associated with my product or service. Along these lines, we may ask ourselves, “What is the vision for the products or services my company?” and “What kind of experience do I want my clients have from my products or services?”
2. Love is always in supply
After leaving a business meeting in Friendship Heights, a commercial and residential neighborhood in Washington, DC, my eyes spotted a Lord & Taylor on Western Avenue. Having heard that many of Kate’s final designs were sold out at many locations, I was curious to see if this was the case at this Lord & Taylor. Fortunately, I discovered one of Kate’s spring collections prominently displayed and well-stocked.
Although her merchandise may very well sell out here, I learned two aspects of Kate’s business savvy. One, she capitalized from her offline platforms (e.g., retail shops) by creating online platforms that drive traffic and sales to meet supply and demand. Two, she created a legacy for her brand by diversifying. Kate successfully extended several of her brand’s signature attributes-namely, classic styling, functionality, and affordability for middle-class budgets- to other products such as shoes, clothing, and jewelry. Here again, Kate demonstrated love by skillfully incorporating her brand into other areas of her customers lives-how they dress (clothing), how they adorn themselves (jewelry), and how they step out into the world (shoes).
I see two the lessons here. One, I see the need to regularly review and build sufficient platforms to operate business both online and offline. For example, does our marketing and advertising materials reflect any changes to our brand and/or the addition of new products and services? Additionally, are we investing in items such as CRM software, social media management, hardware, or other equipment to meet the demands of our businesses?
Two, we should ask ourselves, “How do we communicate or show love to our customers?” Do we take time to assess the needs of our clients by looking at changes in their tastes, preferences, or lifestyles? I believe that even small gestures of love count. For example, do we send thank you notes or offer compliments for customers enjoying our products and services?
3.Love reinvents itself
Since the inception of her handbag business which she and her husband, Andy Spade, launched in 1992, Kate’s business underwent a series of sales and acquisitions. In 1999, the Spades sold 56% of the company to Neiman Marcus. In 2007, she stepped away from her business after selling her company to Liz Claiborne, mentioning in an interview her desire to be a full-time mother and to pursue philanthropic work. In 2017, Coach brought the company for $2.4 billion. As one of her last business ventures, Kate began a new company, Frances Valentine, which she named after her daughter, Frances. The brand, which features shoes and handbags, sells directly to customers online and through retailers such as Nordstrom’s and Bloomingdales. Although some industry experts are uncertain about fate of this new brand, many praise that several of her brand’s signature attributes- fun, fashionable, and affordability- remain intact.
For me, the lesson here is to embrace the growth and evolution of your business and, all the while, keep an eye on what’s important: our value as wives, mothers, friends, and making a difference in others’ lives.
How can we, as women entrepreneurs, build a legacy of love and branding?
Share your thoughts with me on Twitter, Facebook, and Instagram.
As a woman entrepreneur, you know that how you look and present yourself in public is important. Just as you wouldn't meet a client with your hair uncombed or stains on your blouse, how up show up on your business website is important. For example, the About page is one of the most visited pages of your website. When it comes to content, is your About page effectively representing you and your business? Is it cluttered with words, images, or ads? How does your About page show up in a Google Search? Or does it show up at all?
Let me help give your About page a makeover or create a new one for you!
Starting on Mother's Day, May 13, 2018 through June 13, 2018, I am offering specials for the following website copy-writing services for your About page:
For $100.00, you get a 6-point evaluation of your content up to 300 words. This 6-point evaluation includes checking for items such as SEO keywords, improving the readability of and formatting of text, and assessing call-to-action statements. This service is great if you:
For $250.00, you get custom-made content up to 300 words and plus 1 image of your choice. A 6-point rubric will be used in creating your content. This rubric includes items such as adding SEO keywords, highlighting your value proposition, and providing business contact information. This is service is great if:
Both services include:
Whether you're a mom entrepreneur or a woman entrepreneur who wants a more marketable website, give yourself the gift of an About page that drives traffic to your builds your brand, and converts!
Happy Mother's Day!
If you're a woman in her 40+ and an entrepreneur, way to go!
The decision to become an entrepreneur is worth recognizing. Many of you were fed up with politics in Corporate America or academia and decided you wanted better control over your future. Some of you reached a financial ceiling with your employer and realized you needed take control of your financial future. On the other hand, several of you are empty-nesting and you now have time to pursue your interests. Regardless of your reason for becoming an entrepreneur, you bring a wealth of knowledge, courage, and confidence into running a business as a woman in her 40's+. Like me, you remember a time when there was no social media. Now you're watching YouTube videos about email marketing, you're tweeting your clients, and you have "likes" on your Facebook business page! You're making money and living your passion. Congratulations!
So why haven't you told your story?
Storytelling is a powerful marketing strategy that can bring awareness, visibility, and credibility to your business. Elevate your brand, drive sales, and inspire other women with your story! To learn more about how storytelling can work for you, sign up here for my FREE eBook!
ARE YOU A WOMAN ENTREPRENEUR WHO HAS AN INSPIRATIONAL MESSAGE OR STORY YOU WANT TO SHARE?
I WRITE INSPIRATIONAL CONTENT TO EDUCATE, INSPIRE, AND ENCOURAGE.
CHECK OUT MY BLOG: WWW.THEESTEEMEDSCRIBE.BLOGSPOT.COM.
LET ME HELP YOU PROMOTE YOUR MESSAGE OR STORY ON YOUR WEBSITE OR BLOG!
DON'T WORRY IF IT'S A WORK IN PROGRESS! I'LL HELP TRANSFORM IT INTO A POWERFUL TOOL TO MARKET YOUR BUSINESS!
FOR $300, I WILL:
PROVIDE AN INITIAL FREE 30-MINUTE CONSULTATION ABOUT YOUR MESSAGE OR STORY.
COPY-EDIT, PROOFREAD, AND ADD SEO TO YOUR CONTENT OF UP TO 1,000 WORDS.
DELIVER A FINISHED COPY THAT YOU CAN CUT AND PASTE OR UPLOAD TO YOUR WEBSITE OR BLOG.
OFFER STARTS March 20, 2018 AND RUNS TO April 20, 2018.
VISIT THE SCHEDULING PAGE OF MY WEBSITE TO SIGN UP FOR YOUR FREE 30-MINUTE CONSULTATION TODAY!
FOLLOW ME ON TWITTER @ #HAPPYSPRING, #SHAREYOURSTORY
Yvette M. Williams, Ph.D. is a freelance writer for hire. Her company, The Esteemed Scribe,LLC provides expertise in copy-editing, copy-writing, proofreading, and blogging. Yvette specializes in helping women entrepreneurs 40+ write informative, creative, and inspirational copy that expresses their unique voice and propels their business forward.