In Part 1 of my three-part series, “Solving a problem close to you for a successful business,” I discussed how to I solved a problem close to me to move my business forward. As a quick recap, I described the problem closest to you as the one that requires immediate attention. This is the problem that is directly connected to your goal to move forward or accomplish a goal. For Part 2, I focus on helping you answer the question, “What is the problem closest to you?” In the following section, I use a table and chairs as a metaphor for attracting clients to your business.
First, picture a table without chairs. The table represents your coaching business. You would like to place chairs, which represent prospective clients, at your table. You would like to invite these prospective clients to your table, (i.e., your business), and, ultimately, secure them as clients.
Applying the problem definition, we’ll say there is a gap between your existing state- your table without chairs (i.e., your business without clients) and your desired state-a table with chairs (i.e., your business with clients).
Now, let's consider that your overall goal is to grow your business by attracting clients. In this case, the problem closest to you is, “How do I attract prospective clients?” To accomplish this goal, you will need to get prospective clients to your table. Let’s consider using your website as a tool to get prospective clients to your table. If want to create welcoming ambiance, you could make your table attractive by placing a floral arrangement at the center of the table and setting fine china and fancy silverware.
In a similar fashion, you can make your website attractive by using engaging and relatable copy that speaks to the needs, interests, and concerns of your visitors. For example, how about sharing your story of how you overcame personal setbacks and became a life coach to help others? Or, perhaps you want to attract prospective clients by sharing tips for health and wellness or how to balance career and family. This copy can be used in strategic places on your website such as the pages about you or your company, your blog, or as content for social media. With the addition of SEO keywords, video content, or other media, you can enhance your website and bring prospective clients to your table.
So now the question is, once you get them to the table, what will you serve them for dinner?
I will safely bet that since you have set an exquisite table, you want to serve a 5-star quality dinner! Your 5-star quality dinner will be the value your clients derive from your program to help them meet their goals.
What is the value you offer to your clients? You can ponder this question using a similar approach I presented in Part I. Here’s a few examples:
• Is it the training material you use to help your clients reflect on their experiences?
• Is it your weekly support emails?
• Is it your empowering social media posts?
The great news is that whether you want to refresh the copy you have or you need to create attractive copy from scratch, I can help! Let’s talk!
Problem solved and dinner is served!
For the third and final installment of “Solving a problem close to you for a successful business”, I will discuss a way to help you assess your marketing needs. Follow me on LinkedIn, Facebook, and Twitter for updates!
On this Dr. Martin Luther King, Jr. Day, 2018, I want to offer a historical tribute and a personal reflection on the accomplishments of the civil rights movement as it relates to economic empowerment and women entrepreneurship.
For my historical tribute, let's go down memory lane.....
During the 1960's, Dr. King along with other champions of civil rights movement (many of which included unsung women activists and organizers) fought for equal rights and protection from discrimination for all United States citizens. Among the accomplishments of this movement was the passage of civil rights legislation. I share two examples. As a first example, the Equal Pay Act of 1963 requires employers to pay equally for equal work regardless of whether employees are male or female. As a second example, the Civil Rights Act of 1964 outlawed discrimination based on race, color sex, religion, or national origin in the use or access of public places of accommodation such as restaurants, hotels, theaters, and public transportation. In summary, these civil rights protections enabled broader civic participation, increased social mobility, and improved workforce opportunities for women in general as well those who are racial and ethnic minorities.
While the practice of these protections has and still faces challenges, women in general today have better access to goods and services, better representation in civic and political arenas, and more opportunities for personal economic development. If we look at these protections as a foundation for supporting women empowerment, how have they helped and supported them as entrepreneurs? To answer this question, I now look at the status of women entrepreneurship in the United States.
According to a 2015 National Association of Women Business Owners (NAWBO) report, there are over 9.4 million women-owned businesses in the United States, 2.9 million of which are owned by women of color. In essence, with the backing of legislative protection banning discriminatory access to goods and services (i.e., the Civil Rights Act of 1964), this statistic suggests that women are not simply participating as consumers in the United States economy but they are also contributing to its economic growth by producing goods and services to the tune of nearly $2.9 trillion. Of note, some of this standing for women as entrepreneurs may be attributed to the passage of legislation such as the Equal Credit Act of 1974 which allowed women to secure credit for their businesses in their own name (before this Act, women had to have a husband or father co-sign for credit cards or loans). When we look at workforce opportunities for women, the Equal Pay Act of 1963 facilitated changes in improving pay for women. However, gender pay gaps still persist. Regarding federal policies, women rights advocates have recognized the importance of the economic impact women entrepreneurs and have called for Congress to pass federal tax cuts to help them invest back into their businesses and employees. Lastly, on the political front, a growing number women entrepreneurs are running for political office with objectives such as fighting for business- friendly policies and harassment-free business environments. In summary, for those women who have reached a ceiling in earnings for their occupation, have struggled with gender pay gaps in their industry, or had to leave the workforce for personal reasons, the good news is that personal economic empowerment through entrepreneurship is economically viable and attainable.
In closing, the catalyst for women to improve their personal economic situations as well as have a voice in matters that effect the economic well-being of their businesses has its roots in the accomplishments of the civil rights movement. Subsequent actions by federal legislation, advocacy, and civic participation has further spurred momentum for women entrepreneurs. In short, now is an exciting time for women entrepreneurs! As an African-American woman and entrepreneur, I deeply appreciate that I can go to a cafe, grab coffee, and attend to my business on my laptop with the expectation that I will not face segregation and discrimination. I am empowered by the past and looking forward to my future of economic freedom, flexibility, and success through entrepreneurship!
If you are a woman who is an entrepreneur or dreaming about entrepreneurship, what is empowering you? Share with me Twitter!
Happy MLK Day!
Hey female empowerment teachers!
Are you looking for material for your empowerment teaching? Or, perhaps you need holiday gift ideas for your female clients?
Why not consider a book?
Whether you work in the areas of personal, spiritual, financial, or professional empowerment, these books are great sources of motivation and inspiration. I share a few of my personal insights and recommendations for these books. As holiday gift ideas, these books are budget friendly and readily available for purchase from online retailers such as Amazon, Barnes & Nobles, and Books- A- Million. So, go ahead! Grab these books for your empowerment library and empower your clients today!
1. If I Lean in Will Guys Just Look Down My Shirt? by Dr. Regina Barreca. I had the pleasure of meeting Dr. Barreca in person at a women’s empowerment summit. Dr. Barreca shines with her humor, wit, and heartwarming stories that empower women to be authentic and love themselves. I especially love Chapter 4, “Women Carry Everything We Need to Start Life in a New State.” Warning ladies- it’s time to get rid of the baggage!
2. The Black Rose by Tanavarive Due: This is a fictionalized story based on the life of Madam C. J. Walker, the first self-made African-American female millionaire in the United States. Overcoming poverty, discrimination, and betrayal, Walker left a legacy of beauty culture and entrepreneurship that lives on today. As an African-American woman entrepreneur, I deeply admire and respect Walker’s example of chasing your dreams.
3. Making Sense of Men: A Woman's Guide a Lifetime of Love, Care and Attention from All Men by Allison Armstrong. A humorous and quick read for women who want to improve their love relationships with men. In my favorite chapter, “Men are Not Hairy Women,” Levin teaches that most men show their emotional involvement in a woman he is interested in by performing gestures such as giving their coat or opening doors. She encourages women to understand these gestures as their way of saying, “I care about you!” and open themselves to more nurturing and fulfilling relationships.
4. Worthy by Nancy Levin. Levin helps women break free of personal, emotional, and financial beliefs about money that block their abundance and freedom. One of the most thought-provoking statements I came across in this book was, “He who controls the purse strings rules the world.” I learned that if I want to know who is in charge of my life, I should ask myself who is in charge of my money. For me, this statement was both a sober wake-up call and motivation for me take a closer look at how I manage my finances.
5. Expect to Win: 10 Proven Strategies for Thriving in the Workplace by Carla A. Harris. Harris, Managing Director and Senior Client Advisor at Morgan Stanley, is recognized as one of the most powerful and respected women in business. I was fortunate to experience “Carla’s Pearls”, her powerful presentation of wisdom, motivation, and inspiration at the Goodwin College Vital Voices Speakers Series. I highly recommend reading Chapter 1, “Authenticity” where Carla discusses the importance of bringing your authentic self to your workplace.
After you check out this list, share with me on Twitter and Facebook what you learned!
Yvette M. Williams, Ph.D. is a freelance writer for hire. Her business, The Esteemed Scribe,LLC provides expertise in copy-editing, copy-writing, proofreading, and blogging. Yvette specializes in helping female life coaches, empowerment teachers, and personal development coaches write informative, creative, and inspirational copy that expresses their unique voice and propels their business forward.