When it comes to obtaining writing services, becoming a savvy client is key. Use the following tip to make the most of your time, money, and writing goals.
Tip#2 Decide your writing goal(s)
First, refer to Tip#1 to determine the expertise you need. Next, decide your writing goal(s). Three factors to consider are your audience, your message, and your platform (e.g., blog, social media platform, website, etc.).
A few examples:
• Do you need copy for your website that attracts visitors to sign up? In this case, you will need concise and compelling copy that includes Search Engine Optimization (SEO) keywords.
• Is your goal to write an in-depth article that educates your colleagues about a particular topic in your area of expertise? If you want to use LinkedIn as your platform, most experts suggest how-to or list-style articles up to 2,000 words as the best way to gain likes and shares.
• Do you want a series of blog posts that tell a story about how you overcame a personal obstacle that you want to share with your Facebook community? In this case, your content will should be more concise and include structural items such as a compelling heading, subheadings, and images.
Your writing professional can help you craft the style, length, and type of content appropriate for distributing and sharing your message with your audience.
For questions about your writing goals, click here for a free 30-minute consultation.
More tips to come! Stay tuned!
Yvette M. Williams, Ph.D. is a freelance writer for hire. Her company, The Esteemed Scribe,LLC provides expertise in ghostwriting, copy-editing, copy-writing, proofreading, and blogging. Yvette specializes in helping midlife career women 40+ write informative, creative, and inspirational copy that expresses their unique voice and propels their business forward.