When it comes to baking, most would agree that carefully following a recipe is important. As an example, if you are making a cake from scratch, adding the correct amounts of eggs, flour, sugar, and other ingredients is important for the overall quality of the cake. Any deviation from the recipe without adjusting the ingredients for the overall quality of the cake can be disastrous. For instance, if you don't use self-raising flour or if you forget to add baking powder, your cake won't rise. Or, if you add too much flour, the wet ingredients will absorb the flour, resulting in a dry, crumbly cake.
If you are at successful fixing these problems or avoiding them altogether as you follow the recipe, adding frosting and decorations offers you the opportunity to show your creativity and create a polished presentation of the cake. Who doesn't feel proud to show off a successful foray into baking?
Using the metaphor of making a cake, I apply the same approach when it comes to writing for my clients. In my radio interview with Terri Levine, Radio Host of Heartrepreneur Radio, I share a few insights about how I create copy for your business that takes the cake!
Visit my services page to learn how I help women entrepreneurs show their creativity by bringing out their unique voices today!
Yvette M. Williams, Ph.D. is a freelance writer for hire. Her company, The Esteemed Scribe,LLC provides expertise in ghostwriting, copy-editing, copy-writing, proofreading, and blogging. Yvette specializes in helping midlife career women 40+ write informative, creative, and inspirational copy that expresses their unique voice and propels their business forward.